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APEC Workshop - Promoting Best Practices in Licensing for SMEs in Creative Industries

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14 Jun | 15 Jun 2018
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APEC Workshop - Promoting Best Practices in Licensing for...

APEC Workshop - Promoting Best Practices in Licensing for SMEs in Creative Industries

The workshop aims to build SMEs’ capacity in creative industries and to promote the best practices of intellectual property (IP) licensing as their commercialization strategies.  It highlights the latest developments of licensing and the support measures of the governments; explores the best practices and management tools, strategies and business models of the industries; shares the success stories in licensing as well as discusses IP enforcement and dispute resolution.  Riding on the invaluable experience of the three economies, SMEs will be able to gain practical knowledge in IP licensing and enhance their competitiveness in the global marketplace through commercialization of creative contents.

Organiser:

Intellectual Property Department, the Government of the Hong Kong Special Administrative Region of the People’s Republic of China

Co-sponsors:

The Mexican Institute of Industrial Property

Korean Intellectual Property Office

The National Institute of Copyright of Mexico

Ministry of Culture, Sports and Tourism, Korea

 

Programme Information:

Date:  14 – 15/ 6/ 2018 (9:30am to 5pm)

Venue:  Room S421, Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong

Language:  English (Simultaneous interpretation in Cantonese and Putonghua will be provided)

Enquiry hotline:  2961 6833

The Workshop has been accredited by The Law Society of Hong Kong. CPD points are as follows:

14 June 2018: Morning session = 2 CPD points; Afternoon session = 2.5 CPD points

15 June 2018: Morning session = 2 CPD points; Afternoon session = 2.5 CPD points


Programme:

Day 1 – 14th June, 2018 (Thursday)

9:30-9:50

Opening Session

Welcome Remarks by Dr. Bernard Chan, Under Secretary for Commerce and Economic Development, the Government of the Hong Kong Special Administrative Region of the People’s Republic of China

Opening Remarks by Mr. Miguel Ángel Margáin, Chair of APEC IPEG

  1. The Landscape of Licensing

The global licensing industry is flourishing and IP licensing is one of the drivers for economic growth, particularly in the fast growing Asian economies.  What are the available opportunities and challenges ahead?  In this session, experts from Hong Kong, Mexico and Korea will provide an update on the recent development of licensing in their economies and the support measures launched by their respective governments, including measures for local small and medium creative forces, in contributing to the thriving licensing industry.

9:50-10:50

Overview of licensing, the latest developments of licensing and government’s support measures in HKC

Speaker: Mr. Stephen Liang, Assistant Executive Director, Hong Kong Trade Development Council (Powerpoint)

The latest development of licensing and government’s support measures in Mexico

Speaker: Mr. Kiyoshi Tsuru, Managing Partner, TMI Abogados (Powerpoint)

10:50-11:10

Coffee Break

11:10-11:55

The latest developments of licensing and government’s support measures in Korea

Speaker: Dr. Jin Keun JEONG, Professor, Faculty of Law School, Kangwon National University School of Law (Powerpoint)

 

Q&A session

Moderator: Ms. Michelle Chong, Assistant Director of Intellectual Property, the Government of the Hong Kong Special Administrative Region of the People’s Republic of China

11:55-13:45

Lunch Break

  1. IP Licensing as a Business Tool

IP licensing is an effective business tool in building brand values and brand extension.  When should it take place and what are the key considerations? How to develop licensing strategies and how to minimize risks?  IP and creative industry experts will discuss about the practical issues involved, the best practices on how to integrate the IP licensing strategies into the overall business strategy as well as the benefits in doing so.

13:45-15:05

Benefits and risks in licensing

Speaker: Mr. Pablo Hooper, Partner, Gonzalez Calvillo, SC. (Law Firm based in Mexico City) (Powerpoint)

Business practices in licensing

Speaker: Mr. Charles Riotto, President, International Licensing Industry Merchandisers' Association (Powerpoint)

Strategies for licensors and licensees

Speaker: Dr. Jin Keun JEONG, Professor, Faculty of Law School, Kangwon National University School of Law (Powerpoint)

Q&A session

Moderator: Ms. Annie Tsoi, Second Deputy Secretary General, the International Association for the Protection of Intellectual Property

15:05-15:25

Coffee Break

  1. IP Audit, Due Diligence and Valuation as a Management Tool in Creative Industries

In today’s dynamic IP global marketplace, IP audit and valuation are critical in any IP licensing transaction.  IP due diligence should also be conducted before entering into a transaction.  This session will bring together experts in the field to promote a comprehensive understanding of the different aspects in the process, which contribute to maximizing the safeguards in buying and selling IP assets.

15:25-16:45

Importance and benefits of IP audit and valuation

Speaker: Mr. Kiyoshi Tsuru, Managing Partner, TMI Abogados (Powerpoint)

IP audit and due diligence 

Speaker:  Mr Kenny Wong, Chairman, The Intellectual Property Committee of the Law Society of Hong Kong.  Deputy Chairman, Copyright Tribunal of Hong Kong (Powerpoint) 

IP valuation methods

Speaker: Mr. Youngil Park, Team Director for Contents Financial Support Team, Korea Creative Content Agency (KOCCA) (Powerpoint) 

 

Q&A session

Moderator: Mr. Nova Chan, Member of Global Business Valuation Committee for the Royal Institute of Chartered Surveyors


Day 2 – 15th June, 2018 (Friday)

  1. Licensing of Copyrights and Brand Licensing in Creative Industries

Experienced IP legal experts and industry players will share their insights on copyright and brand licensing opportunities across different disciplines of the creative industries.  This session will showcase different licensing possibilities and business models applied in music, film, TV, animation, character merchandising and game industries and how these industries achieve the best possible results from IP licensing.

9:30-10:30

Business models in music / film / television industries

Speakers:

Ms. Charmaine Koo, Chairman, Licensing Executive Society China, Hong Kong Sub-Chapter (Powerpoint)

Mr. Gerardo Muñoz De Cote, Intellectual Property Chief Counsel, Grupo Televisa, S.A.B. (Media & Entertainment Company) (Powerpoint)

Mr. Kyoung-ill Hwang, General Manager of Copyright Team, CJ E&M (Powerpoint)

10:30-10:50

Coffee Break


10:50-12:10

Business models in animation / character merchandising / game industries

Speakers:

Mr. Robert Tam, Director and General Manager, Disney Consumer Products and Interactive Media, The Walt Disney Company, Hong Kong (Powerpoint)

Ms. Maca Rotter, President & CEO, La Panaderia Licensing & Marketing (Powerpoint)

Ms. June J. Lee, Head of Global Business/Brand Sales Marketing Director, Roi Visual Co. Ltd. (Powerpoint)

 

Q&A session

Moderator: Ms. Yvonne Chua, Past President, Licensing Executives Society International

12:10-13:45

Lunch Break

  1. Success Stories

Developing an effective licensing program is a major challenge for many businesses, especially the small and medium enterprises.  Home- grown designer and IP experts will share with you practical tips for success in commercializing creativity and IPs into licensed products and services. 

13:45-15:05

Case studies of successful licensing programs in creative industries and their business models and practices

Speakers:

Ms. Prudence Mak, Founder & Creative Director, Chocolate Rain (Powerpoint)

Mr. Gerardo Muñoz De Cote, Intellectual Property Chief Counsel, Grupo Televisa, S.A.B. (Media & Entertainment Company) (Powerpoint)

Mr. Park Jinseok, Senior Patent Attorney, DARAE Law & IP Group (Powerpoint)

 

Q&A session

Moderator: Mr Kenny Wong, Chairman, The Intellectual Property Committee of the Law Society of Hong Kong.  Deputy Chairman, Copyright Tribunal of Hong Kong

15:05-15:25

Coffee Break

  1. IP Enforcement and Dispute Resolution in Licensing Business

The number of IP-related disputes is increasing in today’s IP-driven world.  This panel of speakers will discuss and showcase the tactics and strategies involved in resolving IP disputes in licensing business as well as the importance of public-private collaboration in developing an effective enforcement strategy.

15:25-16:45

IP enforcement or dispute resolution in licensing business

Speakers:

Mr. Guy Fong, Group Head (Intellectual Property Investigation (Operations)), Customs and Excise Department, the Government of the Hong Kong Special Administration Administrative Region of the People’s Republic of China (Powerpoint)

Mr. Park Jinseok, Senior Patent Attorney, DARAE Law & IP Group (Powerpoint)

Mr. Oscar Eduardo Zárate Díaz, Director of Protection against Copyright Infringements, The National Institute of Copyright of Mexico (Powerpoint)

 

Q&A session

Moderator: Ms. Maria Ng, Deputy Director of Intellectual Property, the Government of the Hong Kong Special Administrative Region of the People’s Republic of China

16:45-16:55

Closing Ceremony

Closing Remarks by Ms. Ada Leung, Director of Intellectual Property, the Government of the Hong Kong Special Administrative Region of the People's Republic of China