“Licensing Academy” Online Workshop
“Licensing Academy”, jointly organised by the Hong Kong Trade Development Council and Licensing International, will be held on 11-15 January 2021 at the Hong Kong International Licensing Show ONLINE. “Licensing Academy” is a series of online workshops in 8-episodes dedicated for industry beginners. Licensing experts will introduce the basic concept of licensing, legal issues, IP protection, royalty management, operations and cross-sector cooperation with retailers and manufacturers.
- Basics of Licensing
- Licensing Law and Intellectual Property
- The Road to Licensing
- The Licensing Process and Agreement Terms
- Practical Solutions for Licensing
- Royalty Rates and Trends
- All You Need to Know about Style Guide
- The Rise of Location-based Entertainment
Date: 11-15 January 2021
Format: Online Workshop
Note: The workshop will be available in video-on-demand format at the Hong Kong International Licensing Show ONLINE platform on 11-15 January 2021. Admission is free.