IP is a valuable asset, and it needs to be managed, like any other valuable asset.
Being intangible, IP is a riskier asset than other types of assets in terms of management.
It is important to:
This summary version of “Practical Guide to IP Managers” prepares enterprises for protecting and managing their IP assets, and integrating IP commercialisation and IP trading into their overall business strategy.
Copying and distribution could only be made for the purposes of personal reference and internal reference within their organisations. Please refer to the terms and conditions on the inside front cover.