Resources

Lecture I

Date: 30 Nov 2021 (Tue)

Time: 14:00-15:30

Topic: IP Rights in Business and Understanding Trademarks

• Introduction of types of IP and importance of IP rights (IPRs)
• What is a trademark and its differences between business registrations and domain names
• How trademarks protect your brand
• Registrable marks and unregistrable marks
• Protection of trademarks and enforcement for infringements

Speaker: Ms. Theresa Mak
               Vice President of The Hong Kong Institute of Trade Mark Practitioners

Time: 15:45-17:15

Topic: Importance of Copyright and Designs in Digital Age

• Importance of copyright and designs for creative industries
• What do copyright and designs protect and their validity
• Protection of copyright and designs and enforcement for infringements
• Points to note on copyright and designs in digital world

Speaker: Mr. Alan Chiu
                Adjunct Professor of Law of the Hong Kong Shue Yan University

Lecture II

Date: 1 Dec 2021 (Wed)

Time: 14:00-15:30

Topic: How Patent Protects Your Invention

• Understanding the functions of patents
• How to manage your patent portfolio? What is a patent pool?
• Protection of patents and enforcement for infringements
• Points to note on new patent system in Hong Kong:
  • original grant patent system for standard patents
  • short-term patent system

Speaker: Ms. Florence Lam

Time: 15:45-17:15

Topic: Basic Concepts of IP Trading

• What is IP Trading
• IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
• Keys to maximize returns and minimize risks of IP transaction
  • auditing IP assets
  • IP due diligence
  • valuation of IP assets
• Updates on tax incentives for IP Trading

Speaker: Ms. Anita Leung
               Solicitor and Council Member of Licensing Executives Society China, Hong Kong Sub-Chapter

Ms. Theresa Mak

Ms. Mak is a partner at Rouse Legal Hong Kong, working on a wide range of IP matters. She has experience in both non-contentious and contentious intellectual property matters, including trademarks, registered designs, copyright, patents, passing off actions, licensing and enforcement of intellectual property rights. She advises multinational companies and local SMEs on branding and trademarks issues in Hong Kong and also manages their worldwide intellectual property portfolios. Before joining Rouse Legal, Ms. Mak worked as a solicitor in the Intellectual Property Department of the Hong Kong Government, where her duties include acting as a hearing officer for ex-partes and inter partes interlocutory hearings on trade mark matters.

Mr. Alan Chiu

Ms. Florence Lam

Ms. Lam is partner of Wilkinson & Grist. Her practice focuses on contentious IP work relating to trademark, patent, copyright, design and domain name. She also has extensive experience on commercialisation of IP including commercial IP agreements, due diligence and acquisition and exploitation of IP rights. Her clients include internationally famous brands in the fashion, cosmetics, health products, financial, household appliances, foods and beverages, and media industries, as well as local small and medium size businesses.

Ms. Anita Leung

Ms. Leung is a solicitor and consultant of David Lo & Partners. She has been a legal practitioner for more than 30 years, advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and information technology work, including but not limited to mergers, acquisition and commercialisation of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution etc. She assists clients to establish brand management and protection programs and provides them with strategy and advice on regional and cross border enforcement of their IP rights on all levels, litigating on copyright, trademark, design and patent disputes.