Skip to main content


IP Training Programme - Fundamental Programme 100 Series


IP Basics


This course introduces the basic knowledge of various intellectual properties, enabling participants to understand the rights of IP owners and users, thereby enhancing their capability of protecting and managing IP rights within the enterprise.

IP101 - IP Basic

Course Contents

Date: 1 Dec 2022 (Thu)

Time: 14:30-15:45

Topic: Intellectual Property Fundamentals

  • Introduction of different types of IP
  • Rights of IP owners
  • Why IP is important to your business?

Speaker: Mr. Anthony Tong
               Ex-Deputy Chairman of Copyright Tribunal of the Hong Kong Government

Time: 16:00-17:30

Topic: Intellectual Property in E-commerce

  • Domain names and dispute resolution 
  • IP in online media
  • Protect your company against online risks and tactics to mitigate risks
Speaker: Mr. Eugene Low
               HKIAC Domain Name Panelist

Date: 2 Dec 2022 (Fri)

Time: 9:15-10:45

Topic: Importance of Copyright and Designs in Digital Age

  • Importance of copyright and designs for creative industries
  • What do copyright and designs protect and their validity
  • Protection of copyright and designs and enforcement for infringements
  • Points to note and remedy on copyright and designs in digital world
Speaker: Mr. Alan Chiu
                Vice Chairman of the Practice Management Committee of the Law Society of Hong Kong

Time: 11:00-12:30

Topic: Management and Exploitation of Trademarks

  • Registrable marks and unregistrable marks
  • How trademarks protect your brand and how to manage trademarks
  • How to commercialise trademarks
  • Protection of trademarks, enforcement for trademarks infringements and remedies available
Speaker: Ms. Theresa Mak
                Chair of The Hong Kong Institute of Trade Mark Practitioners

Time: 14:00-15:30

Topic: How Patent Protects Your Invention

  • Understanding the functions of patents
  • How to manage your patent portfolio? What is a patent pool?
  • Protection of patents, enforcement for patent infringements and remedies available
  • Points to note on new patent system in Hong Kong:
    • original grant patent system for standard patents
    • short-term patent system
Speaker: Mr. Steven Fung
                Patents Committee Member of the Asian Patent Attorneys Association Hong Kong (APAA)

Time: 15:45-17:00

Topic: Basic Concepts of IP Trading

  • What is IP Trading
  • IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
  • Keys to maximise returns and minimise risks of IP transaction
    • auditing IP assets
    • IP due diligence
    • valuation of IP assets
  • Updates on tax incentives for IP Trading
Speaker: Ms. Anita Leung
                Vice Chair, Intellectual Property Committee of the Law Society of Hong Kong

Time: 17:00-17:15

Topic: Mediate First Pledge

Speaker: Miss Kali Fung
               Government Counsel


Mr. Anthony Tong

Mr. Tong has been practicing law since 1990. He is the Managing Partner of Robin Bridge & John Liu. Mr. Tong’s practice includes assisting clients on technology transfer and commercialization. He has also supervised and conducted numerous international trade mark, copyright and patent proceedings in Hong Kong, Mainland China, the U.S., Europe and Australia. Mr. Tong has been listed by World Trademark Review (WTR) as the WTR Global Leaders in 2021 and 2022.  Mr. Tong was appointed as a member of the Board of Directors of the Government-founded Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) on 21 October 2020.  He was also appointed in December 2020 as a Specially Appointed Mediator of the Guangdong Courts for cross-border commercial disputes in the Guangdong-Hong Kong-Macao Greater Bay Area.  He was the Deputy Chairman of the Copyright Tribunal of the Hong Kong Government, and had successfully completed the maximum 6-year term on 30 November 2017.


Photo of Mr. Anthony Tong

Mr. Eugene Low

Mr. Low is an all-rounded practitioner handling all areas of contentious and advisory IP and TMT work in Hong Kong and Mainland China. Eugene has extensive experience in all areas of IP including copyright, trade mark, patent, passing off, confidential information, brand protection and domain names.  Mr. Low is a notary public and serves as a panellist for the Hong Kong International Arbitration Centre, the Asian Domain Name Dispute Resolution Centre and other domain name dispute resolution service providers.  Mr. Low is a regular contributor for various publications and also a frequent speaker on issues concerning intellectual property, data privacy, domain names and trade descriptions.

Photo of Mr. Eugene Low

Mr. Alan Chiu

Mr. Chiu has over 20 years’ experience in advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property, technology and entertainment matters, including acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, research collaboration, licensing, franchising, data privacy, cybersecurity, artificial intelligence as well as NFT, cryptocurrency and metaverse related legal issues.  He also handled various high profile IP litigation and cross-border enforcement actions concerning copyright, trademark, design and patent infringement.  Mr. Chiu is an Adjunct Professor of Law at the Hong Kong Shue Yan University, an Accredited Mediator and a China Appointed Attesting Officer appointed by the PRC Ministry of Justice.  He is also the Vice Chairman of the Practice Management Committee and a member of the InnoTech Committee of the Law Society of Hong Kong.

Photo of Mr. Alan Chiu

Ms. Theresa Mak

Ms. Mak has over 15 years’ experience in the industry.  She works closely with a range of multi-national corporations and start-ups on the filing and prosecution of trade mark applications and provides advice on a range of contentious and non-contentious IP issues.  Ms. Mak also works closely with advertising agencies and brand owners on marketing, advertising, commercial IP matters, trade claims and privacy issues.  Ms. Mak previously worked as a solicitor in the Intellectual Property Department of the Hong Kong SAR Government. Ms. Mak is currently the Chair of the Hong Kong Institute of Trade Mark Practitioners and a member of Asian Patent Attorney Association (APAA) HK Chapter.

Photo of Ms. Theresa Mak

Mr. Steven Fung

Mr. Fung is a Registered Patent Attorney (Australia and New Zealand) and has over 15 years of experience in the Patent industry.  He is an expert on all Patent and Design related matters and is particularly strong in representing originating clients to draft and file Patent Applications for their inventions.  He has a strong understanding of various Engineering and Scientific disciplines, with a particularly strong practice in computing, electronic and electrical inventions. Mr. Fung has worked with a broad range of clients ranging from SMEs, Universities, Government Research Labs and International Corporations.  He is also heavily involved in the innovation communities of Hong Kong, and is a mentor and assessor for various incubation and entrepreneurship programs.  Mr. Fung is also an active member of the Asian Patent Attorney Association (APAA) HK Chapter and is on the Patents Committee of the APAA.

Photo of Mr. Steven Fung

Ms. Anita Leung

Ms. Leung is a solicitor and consultant of David Lo & Partners.  She has been a legal practitioner for more than 30 years, advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and information technology work, including but not limited to mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution etc.  She assists clients to establish brand management and protection programs and provides them with strategy and advice on regional and cross border enforcement of their IP rights on all levels, litigating on copyright, trademark, design and patent disputes.  Prior to joining David Lo & Partners, she was a partner with Jones Day and Baker McKenzie.

Photo of Ms. Anita Leung

Miss Kali Fung

Miss Fung was admitted as a solicitor in Hong Kong.  She was in private practice before joining the Department of Justice of Hong Kong.
Prior to joining the Alternative Dispute Resolution Team, Miss Fung has served in the Civil Litigation Unit in representing the Government in legal proceedings including medical disciplinary inquiries, miscellaneous civil claims and enforcement proceedings as well as personal injuries and employees’ compensation and other civil claims. 
The Alternative Dispute Resolution Team supports the work of the Steering Committee on Mediation chaired by the Secretary for Justice, and organizes various events, seminars and training to promote the mediation and arbitration services of Hong Kong and the use of alternative dispute resolution such as mediation and arbitration in Hong Kong, so as to enhance Hong Kong’s position as a leading centre of international legal and dispute resolution services in the Asia Pacific region.  
The Alternative Dispute Resolution Team also provides support to the Secretary for Justice’s Office Coordination Office directly under the steer of the Secretary for Justice.  One of the functions of the SJO’s Coordination Office is to strengthen the coordination of mediation and arbitration work in the Department of Justice and to liaise with the relevant international, regional and local bodies.
Photo of Miss Kali Fung

Course Information

Target Audience

Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises

Course Structure

1.5 Days


Halls 5F-G, Hong Kong Convention and Exhibition Centre (Location & Transportation)


Cantonese (Simultaneous interpretation service in English will be provided)


Participants will receive a certificate awarded by the organiser upon completion of the entire course.


Free for members of "IP Manager Scheme"; $100 for non-members



Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.

The course is an event of “Business of IP Asia Forum 2022”. Successful applicant will be entitled to a complimentary pass of the Forum. Simultaneous interpretation service in English will be provided for this course.

Registration Deadline

25 November 2022 (Friday)


This training course is registered as a CPD course of the Hong Kong Mediation Centre (1 Dec: 2.5 points; 2 Dec: 6 points).

The training course is a programme under “Business of IP Asia Forum 2022”.  Hong Kong Trade Development Council (HKTDC) will make applications of CPD accreditation for the training course to the Law Society of Hong Kong and the Association of Chartered Certified Accountants Hong Kong. Details will be announced upon confirmation.


The organiser reserves the final rights to change the course details and arrangements.


Enquiry Hotline: (852) 2836 1380

Enquiry Email:

Implementation Partner:


Back to Top