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IP Training Programme - Fundamental Programme 100 Series

IP101

IP Basics

30 Nov and 1 Dec 2021 (Online Class)

This course introduces the basic knowledge of various intellectual properties, enabling participants to understand the rights of IP owners and users, thereby enhancing their capability of protecting and managing IP rights within the enterprise.

IP101 - IP Basic

Course Contents

Lecture I

Date: 30 Nov 2021 (Tue)

Time: 14:00-15:30

Topic: IP Rights in Business and Understanding Trademarks

  • Introduction of types of IP and importance of IP rights (IPRs)
  • What is a trademark and its differences between business registrations and domain names
  • How trademarks protect your brand
  • Registrable marks and unregistrable marks
  • Protection of trademarks and enforcement for infringements

Speaker: Ms. Theresa Mak
               Vice President of The Hong Kong Institute of Trade Mark Practitioners

Time: 15:45-17:15

Topic: Importance of Copyright and Designs in Digital Age

  • Importance of copyright and designs for creative industries
  • What do copyright and designs protect and their validity
  • Protection of copyright and designs and enforcement for infringements
  • Points to note on copyright and designs in digital world

Speaker: Mr. Alan Chiu
                Adjunct Professor of Law of the Hong Kong Shue Yan University

Lecture II

Date: 1 Dec 2021 (Wed)

Time: 14:00-15:30

Topic: How Patent Protects Your Invention

  • Understanding the functions of patents
  • How to manage your patent portfolio? What is a patent pool?
  • Protection of patents and enforcement for infringements
  • Points to note on new patent system in Hong Kong:
    • original grant patent system for standard patents
    • short-term patent system

Speaker: Ms. Florence Lam

Time: 15:45-17:15

Topic: Basic Concepts of IP Trading

  • What is IP Trading
  • IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
  • Keys to maximize returns and minimize risks of IP transaction
    • auditing IP assets
    • IP due diligence
    • valuation of IP assets
  • Updates on tax incentives for IP Trading

Speaker: Ms. Anita Leung
               Solicitor and Council Member of Licensing Executives Society China, Hong Kong Sub-Chapter


Speakers

Ms. Theresa Mak

Ms. Mak is a partner at Rouse Legal Hong Kong, working on a wide range of IP matters. She has experience in both non-contentious and contentious intellectual property matters, including trademarks, registered designs, copyright, patents, passing off actions, licensing and enforcement of intellectual property rights. She advises multinational companies and local SMEs on branding and trademarks issues in Hong Kong and also manages their worldwide intellectual property portfolios. Before joining Rouse Legal, Ms. Mak worked as a solicitor in the Intellectual Property Department of the Hong Kong Government, where her duties include acting as a hearing officer for ex-partes and inter partes interlocutory hearings on trade mark matters.

Photo of Ms. Theresa Mak

Mr. Alan Chiu

Mr. Chiu has more than 19 years’ experience in advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and technology work, including mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution. 
Mr. Chiu is an Adjunct Professor of Law at the Hong Kong Shue Yan University, an Accredited Mediator and a China Appointed Attesting Officer appointed by the PRC Ministry of Justice. He is also a member of the InnoTech Committee of the Law Society of Hong Kong and the INTA Internet Committee.
Photo of Mr. Alan Chiu

Ms. Florence Lam

Ms. Lam is partner of Wilkinson & Grist. Her practice focuses on contentious IP work relating to trademark, patent, copyright, design and domain name. She also has extensive experience on commercialisation of IP including commercial IP agreements, due diligence and acquisition and exploitation of IP rights. Her clients include internationally famous brands in the fashion, cosmetics, health products, financial, household appliances, foods and beverages, and media industries, as well as local small and medium size businesses.

Photo of Ms. Florence Lam

Ms. Anita Leung

Ms. Leung is a solicitor and consultant of David Lo & Partners. She has been a legal practitioner for more than 30 years, advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and information technology work, including but not limited to mergers, acquisition and commercialisation of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution etc. She assists clients to establish brand management and protection programs and provides them with strategy and advice on regional and cross border enforcement of their IP rights on all levels, litigating on copyright, trademark, design and patent disputes.

Photo of Ms. Anita Leung

Course Information

Course Structure

Course consists of 2 lectures, 3 hours per lecture, total 6 hours

Course Format

Webinar via Zoom

Language

Cantonese, supplemented with English terms

Award

Participants will receive a certificate awarded by the organiser upon completion of the entire course (2 lectures).

Fee

$50 for members of "IP Manager Scheme"; $100 for non-members

Registration

Click here to register

Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”

Applicant who completes the registration procedures will be entitled to a complimentary online pass of BIP Asia Forum 2021.  The online passes will be arranged on a first-come, first-served basis.

 

The organiser reserves the final rights to change the course details and arrangements.

Applications of CPD accreditation for the training course will be made to the Law Society of Hong Kong and the Hong Kong Mediation Centre.  Details will be announced upon confirmation.

 

Enquiry Hotline: (852) 2836 1817

Enquiry Email: ipmtp@vtc.edu.hk

Implementation Partner:

PEAK

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