Trade mark, business name, company name and domain name serve different purposes.
A trade mark is used to identify a product or service in the marketplace. It is not used to identify a business.
A business name is used to identify a business that is registered with the Business Registration Office of the Inland Revenue Department of the Government of the Hong Kong SAR, and may be registered by an individual, a partnership, or company or other incorporated body, or an unincorporated association. A business name is not used to identify a product or a service.
A company name is the name of a company, which is a legal entity. A company name is not necessary if you trade as a sole proprietor, or as a partnership.
A domain name is an internet address and is used to locate a specific website.
While each serves a quite different purpose, together, they can all be part of a branding strategy. You may therefore need all of them.
Your company name may be registered asHong Kong Mirage Designs Limited
However, since that is a lengthy name, you may decide to also register a business name such as
You decide that you want your products or services be identified in the marketplace as yours, in both Hong Kong and the Mainland China, so you register the following trade mark:
You also want your website to have a complementary name, so that your customers can easily find your website, you therefore register the domain name
and to protect similar domain names so that customers are not confused, you might also consider registering the following additional domain names: