The following are examples of trade marks that are registered in Hong Kong:
| A trade mark can be | Examples |
|---|---|
| Word(s) | Apple, Cathay Pacific, Garden, Octopus, SaSa |
| Letters, numerals or a combination of both | HSBC, MTR, 737, 759, A380, 3M |
| Names of individuals or fictitious characters | Batman, McDull, Walt Disney |
| Shape | Hennessy's bottle for cognac and brandies, the sphere of Sony Mobile |
| Colour(s) | The red arc of Citigroup |
| Sound | Intel's Bong jingle |