08.12.2023

ASEAN Session on Unlocking Trade Mark Value - Pioneering with Brand Licensing

Intellectual property (IP) is an important engine for driving creativity, innovation and economic growth. This Session will bring together IP policy makers, regulators and enterprises from ASEAN and Hong Kong, China as well as experts, licensing agents and international brand holders who navigate a diverse and rapidly evolving global business environment to explore effective strategies in maximising trade mark value. Highlighting the latest policy updates and initiatives in trade mark protection, this Session will unveil the full potential of trade mark alongside success stories in utilising trade mark for licensing and business growth.