11.01.2021 - 15.01.2021

“Licensing Academy” Online Workshop

“Licensing Academy”, jointly organised by the Hong Kong Trade Development Council and Licensing International, will be held on 11-15 January 2021 at the Hong Kong International Licensing Show ONLINE. “Licensing Academy” is a series of online workshops in 8-episodes dedicated for industry beginners. Licensing experts will introduce the basic concept of licensing, legal issues, IP protection, royalty management, operations and cross-sector cooperation with retailers and manufacturers.


  1. Basics of Licensing
  2. Licensing Law and Intellectual Property
  3. The Road to Licensing
  4. The Licensing Process and Agreement Terms
  5. Practical Solutions for Licensing
  6. Royalty Rates and Trends
  7. All You Need to Know about Style Guide
  8. The Rise of Location-based Entertainment
Date: 11-15 January 2021
Format: Online Workshop

Note: The workshop will be available in video-on-demand format at the Hong Kong International Licensing Show ONLINE platform on 11-15 January 2021. Admission is free.