Fundamental Programme 100 Series

IP101 IP Basics

1 and 2 Dec 2022

1.5 Days

This course introduces the basic knowledge of various intellectual properties, enabling participants to understand the rights of IP owners and users, thereby enhancing their capability of protecting and managing IP rights within the enterprise.

CPD:

1 Dec 2022 (Thu)

14:30-15:45

Topic: Intellectual Property Fundamentals

  • Introduction of different types of IP
  • Rights of IP owners
  • Why IP is important to your business?

Speaker: Mr. Anthony Tong

Ex-Deputy Chairman of Copyright Tribunal of the Hong Kong Government

16:00-17:30

Topic: Intellectual Property in E-commerce

  • Domain names and dispute resolution 
  • IP in online media
  • Protect your company against online risks and tactics to mitigate risks

Speaker: Mr. Eugene Low

HKIAC Domain Name Panelist

2 Dec 2022 (Fri)

9:15-10:45

Topic: Importance of Copyright and Designs in Digital Age

  • Importance of copyright and designs for creative industries
  • What do copyright and designs protect and their validity
  • Protection of copyright and designs and enforcement for infringements
  • Points to note and remedy on copyright and designs in digital world

Speaker: Mr. Alan Chiu

Vice Chairman of the Practice Management Committee of the Law Society of Hong Kong

11:00-12:30

Topic: Management and Exploitation of Trademarks

  • Registrable marks and unregistrable marks
  • How trademarks protect your brand and how to manage trademarks
  • How to commercialise trademarks
  • Protection of trademarks, enforcement for trademarks infringements and remedies available

Speaker: Ms. Theresa Mak

Chair of The Hong Kong Institute of Trade Mark Practitioners

14:00-15:30

Topic: How Patent Protects Your Invention

  • Understanding the functions of patents
  • How to manage your patent portfolio? What is a patent pool?
  • Protection of patents, enforcement for patent infringements and remedies available
  • Points to note on new patent system in Hong Kong:
    • original grant patent system for standard patents
    • short-term patent system

Speaker: Mr. Steven Fung

Patents Committee Member of the Asian Patent Attorneys Association Hong Kong (APAA)

15:45-17:00

Topic: Basic Concepts of IP Trading

  • What is IP Trading
  • IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
  • Keys to maximise returns and minimise risks of IP transaction
    • auditing IP assets
    • IP due diligence
    • valuation of IP assets
  • Updates on tax incentives for IP Trading

Speaker: Ms. Anita Leung

Vice Chair, Intellectual Property Committee of the Law Society of Hong Kong

17:00-17:15

Topic: Mediate First Pledge

Speaker: Miss Kali Fung

Government Counsel

Target Audience

Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises

Course Structure

1.5 Days

Venue

Halls 5F-G, Hong Kong Convention and Exhibition Centre (Location & Transportation)

Language

Cantonese (Simultaneous interpretation service in English will be provided)

Award

Participants will receive a certificate awarded by the organiser upon completion of the entire course.

Fee

Free for members of "IP Manager Scheme"; $100 for non-members

Registration

REGISTRATION IS CLOSED

Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.

The course is an event of “Business of IP Asia Forum 2022”. Successful applicant will be entitled to a complimentary pass of the Forum. Simultaneous interpretation service in English will be provided for this course.

Registration Deadline

25 November 2022 (Friday)

CPD

This training course is registered as a CPD course of the Hong Kong Mediation Centre (1 Dec: 2.5 points; 2 Dec: 6 points).

This training course is registered as a CPD course of the Association of Chartered Certified Accountants Hong Kong (1 Dec: 2.5 points; 2 Dec: 6 points).

This training course is registered as a CPD course of the Law Society of Hong Kong (1 Dec: 2.5 points; 2 Dec: 6 points).

The training course is a programme under “Business of IP Asia Forum 2022”. 

The organiser reserves the final rights to change the course details and arrangements.

Enquiry Hotline: (852) 2836 1380

Enquiry Email: ipmtp@vtc.edu.hk

Implementation Partner:
PEAK