Fundamental Programme 100 Series

IP101 IP Basics

4 & 5 Dec 2025

1.5 Days

This course introduces the basic knowledge of various intellectual properties (IPs), enabling participants to understand the rights of IP owners and users, thereby enhancing their capability in protecting and managing IP rights within the enterprise.

Course Format: Physical

CPD: 

 Lecture I

4 Dec 2025 (Thu)

15:00 -16:15

(5 min Q and A included)

Topic: IP Fundamentals

  • Introduction of different types of IP
  • Rights of IP owners
  • Why IP is important to your business

Speaker：Mr. Anthony Tong
( Ex-Deputy Chairman of Copyright Tribunal of the Government of the Hong Kong SAR )

Lecture II

4 Dec 2025 (Thu)

16:30 -17:45

(5 min Q and A included)

Topic: IP in E-commerce

    • Domain names and dispute resolution
    • IP in online media
    • Protect your company against online risks and tactics to mitigate risks
    • Case studies

Speaker：Mr. Eugene Low
( Domain Name Panelist Hong Kong International Arbitration Centre (HKIAC) )

Lecture III

5 Dec 2025 (Fri)

09:15 -10:45

(5 min Q and A included)

Topic: Importance of Copyright and Designs in the Digital Age

    • Importance of copyright and designs for creative industries
    • What copyright and designs protect and their validity
    • Protection of copyright and designs and enforcement for infringements
    • Legal issues surrounding copyright and designs in the era of artificial intelligence

Speaker：Mr. Alan Chiu
( Vice Chairman, Practice Management Committee The Law Society of Hong Kong )

Lecture IV

5 Dec 2025 (Fri)

11:00 -12:30

(5 min Q and A included)

Topic: Management and Exploitation of Trademarks

    • Registrable marks and unregistrable marks
    • How trademarks protect your brand and how to manage trademarks
    • How to commercialise trademarks
    • Protection of trademarks, enforcement for trademarks infringements and remedies available

Speaker：Ms. Valerie Suen
( President of the Hong Kong Institute of Trade Mark Practitioners )

Lecture V

5 Dec 2025 (Fri)

14:00 -15:30

(5 min Q and A included)

Topic: How Patent Protects Your Invention

    • Understanding the functions of patents
    • How to manage your patent portfolio? What is a patent pool?
    • Protection of patents, enforcement for patent infringements and remedies available
    • Points to note on new patent system in Hong Kong:
    • egistrable marks and unregistrable marks
    • How trademarks protect your brand and how to manage trademarks
    • How to commercialise trademarks
    • Protection of trademarks, enforcement for trademarks infringements and remedies available
      - original grant patent system for standard patents
      - short-term patent system

Speaker：Mr. Jeffrey McLean
( Secretary, The Asian Patent Attorneys Association (Hong Kong Group) )

Special Lecture

5 Dec 2025 (Fri)

15:45 -16:00

Topic: Overview of the Government’s Latest Mediation Initiatives and the “Mediate First” Pledge

Speaker：Ms. Yuki Kong
( Government Counsel, Department of Justice, Hong Kong SAR Government )

Lecture VI

5 Dec 2025 (Fri)

16:00 -17:15

(5 min Q and A included)

Topic: Basic Concepts of IP Trading

  • What is IP Trading?
  • IP as business application tools – assignment, licensing and franchising, research collaboration
  • Keys to maximise returns and minimise risks of IP transaction
    - auditing IP assets
    - IP due diligence
    - valuation of IP assets
  • Updates on tax incentives for IP Trading

Speaker：Ms. Anita Leung
( Council Member of Licensing Executives Society China (Hong Kong Sub-Chapter) )

Target Audience

Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises

Course Structure

1.5 Days

Venue

Hong Kong Convention and Exhibition Centre (HKCEC) Hall 1B-C

Course Format

Physical mode

Language

Cantonese and English (Simultaneous interpretation service in Cantonese and English will be provided)

Award

Participants will receive a certificate awarded by the organiser upon completion of the entire course.

Fee

Free for members of "IP Manager Scheme PLUS"; $100 for non-members

Registration

Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.

CPD

Applications of CPD accreditation for the training course are made to the Law Society of Hong Kong,  the Association of Chartered Certified Accountants Hong Kong and the Hong Kong Mediation Centre.

  • Hong Kong Mediation Centre: TBC
  • Association of Chartered Certified Accountants Hong Kong: TBC
  • The Law Society of Hong Kong: TBC

The organiser reserves the final rights to change the course details and arrangements.

Enquiry Hotline: (852) 28361906

Enquiry Email: ipmtp@vtc.edu.hk

Implementation Partner:
PEAK