Fundamental Programme 100 Series

IP101 IP Basics

5 & 6 Dec 2024

1.5 Days

This course introduces the basic knowledge of various intellectual properties, enabling participants to understand the rights of IP owners and users, thereby enhancing their capability of protecting and managing IP rights within the enterprise.

CPD: 

Lecture I

5 Dec 2024 (Thu)

14:30-15:45

Topic: Intellectual Property Fundamentals

  • Introduction of different types of IP
  • Rights of IP owners
  • Why IP is important to your business?

Speaker: Mr. Anthony Tong

(Ex-Deputy Chairman of Copyright Tribunal of the Hong Kong Government)

Lecture II

5 Dec 2024 (Thu)

16:00-17:30

Topic: Intellectual Property in E-commerce

  • Domain names and dispute resolution
  • IP in online media
  • Protect your company against online risks and tactics to mitigate risks
  • Case studies

Speaker: Ms. Eugene Low

(HKIAC Domain Name Panelist)

Lecture III

6 Dec 2024 (Fri)

09:15-10:45

Topic: Importance of Copyright and Designs in Digital Age

  • Importance of copyright and designs for creative industries
  • What do copyright and designs protect and their validity
  • Protection of copyright and designs and enforcement for infringements
  • Points to note and remedy on copyright and designs in digital world

Speaker: Mr. Alan Chiu

(Vice Chairman of the Practice Management Committee of the Law Society of Hong Kong)

Lecture IV

6 Dec 2024 (Fri)

11:00-12:30

Topic: Management and Exploitation of Trademarks 

  • Registrable marks and unregistrable marks
  • How trademarks protect your brand and how to manage trademarks
  • How to commercialise trademarks
  • Protection of trademarks, enforcement for trademarks infringements and remedies available

Speaker: Ms. Jacqueline Chu

(Council Member and President of the Hong Kong Institute of Trade Mark Practitioners)

Lecture V

6 Dec 2024 (Fri)

14:00-15:30

Topic: How Patent Protects Your Invention

  • Understanding the functions of patents
  • How to manage your patent portfolio? What is a patent pool?
  • Protection of patents, enforcement for patent infringements and remedies available
  • Points to note on new patent system in Hong Kong:
    - original grant patent system for standard patents
    - short-term patent system

Speaker: Mr. Steven Fung

(Patents Committee Member of the Asian Patent Attorneys Association Hong Kong (APAA))

Lecture VI

6 Dec 2024 (Fri)

15:45-17:00

Topic: Basic Concepts of IP Trading

  • What is IP Trading
  • IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
  • Keys to maximise returns and minimise risks of IP transaction
    - auditing IP assets
    - IP due diligence
    - valuation of IP assets
  • Updates on tax incentives for IP Trading

Speaker: Ms. Anita Leung

(Vice Chair, Intellectual Property Committee of the Law Society of Hong Kong)

Special Lecture 

6 Dec 2024 (Fri)

17:00-17:15

Topic: Mediate First Pledge


Speaker: Mr. Benson Cheung

(Government Counsel)

Target Audience

Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises

Course Structure

1.5 Days

Venue

Knowledge Hub , Hall 1B-C, Hong Kong Convention and Exhibition Centre (HKCEC) (Location & Transportation)

Language

Cantonese (Simultaneous interpretation service in English will be provided)

Award

Participants will receive a certificate awarded by the organiser upon completion of the entire course.

Fee

Free for members of "IP Manager Scheme PLUS"; $100 for non-members

Registration

Registration is closed

Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.

CPD

Applications of CPD accreditation for the training course are made to the Law Society of Hong Kong,  the Association of Chartered Certified Accountants Hong Kong and the Hong Kong Mediation Centre.

  • Hong Kong Mediation Centre: to be confirmed
  • Association of Chartered Certified Accountants Hong Kong: to be confirmed
  • The Law Society of Hong Kong: to be confirmed

The organiser reserves the final rights to change the course details and arrangements.

Enquiry Hotline: (852) 2836 1380

Enquiry Email: ipmtp@vtc.edu.hk

Implementation Partner:
PEAK