Advanced Programme 200 Series

IP 202 AUTM Training Courses on Technology Marketing and License Negotiations

10-11 Aug 2026

2 Days

AUTM is an association of over 3,000 technology transfer professionals that is committed to bringing research to life. The core purpose of AUTM is to support and advance academic technology transfer globally.

This AUTM course will focus on techniques for effectively marketing early-stage technologies, including current direct marketing techniques and generative AI marketing tools and platforms. The course will also cover effective negotiation techniques, including cooperative and competitive negotiations, with specific applications for technology licensing.

Course Format: Physical

Day I

10 Aug 2026 (Mon)

09:00-17:45

Topic: Technology Marketing

  • Marketing your technologies, your research competencies, and your office

  • Using storytelling and media platforms to deliver your message

  • Latest Developments in Patent System in Hong Kong

  • Leverage events to attract potential partners

  • Measuring impact and messaging to leadership

Day II

11 Aug 2026 (Tue)

09:00-17:45

Topic: License Negotiations

  • Negotiation Exercise

  • You as a negotiator

  • Starting the Negotiation

  • Single price negotiation exercises

  • Principled and competitive negotiation strategies

Target Audience

The courses are designed for technology transfer professionals, university researchers, students, patent attorneys, legal professionals, and other industry practitioners from the region who are interested in technology transfer and commercialisation.

Course Structure

2 Days

Click here for course details and instructors

Course Format

Physical mode

Language

English

Registration

This course is by invitation only. Invitations have been sent to KTOs/TTOs of universities.

For enquiries, please contact Miss Maggie Mak, Knowledge Transfer Office (KTO) of City University of Hong Kong at maggie.mak@cityu.edu.hk; Tel: +852 3442 6821)

CE points 

All AUTM professional development courses are eligible for continuing education (CE) points. This course will offer 11 hours of CE points. For more information about the registration process and requirements for Registered Technology Transfer Professional (RTTP), please visit the website of the Alliance of Technology Transfer Professionals (ATTP) at http://attp.global.

Note

This course is provided by AUTM.

The course is sponsored by the Intellectual Property Department, jointly organised by the Knowledge Transfer Office of City University of Hong Kong and the Knowledge Transfer and Entrepreneurship Office of The Hong Kong Polytechnic University. The Organisers reserve the final rights to accept any registration and participation.

Organisers: