Hong Kong Intellectual Property Academy

IP101 IP Basics [Open for registration]

19 & 20 Nov 2026

1.5 days

This course introduces the basic knowledge of various intellectual properties (IPs), aiming to enhance participants’ understanding of the rights and responsibilities of IP owners and users, and strengthen their ability to protect and manage IP assets within organisations.

Course Format: Physical mode

CPD:

 Lecture I

19 Nov 2026 (Thu)

16:00 -17:00

(5 min Q and A included)

Topic: IP Fundamentals

  • Introduction of different types of IP
  • Rights of IP owners
  • Why IP is important to your business

Speaker：Mr. Anthony Tong
( Ex-Deputy Chairman of Copyright Tribunal of the Government of the Hong Kong SAR & Council Member of the Hong Kong Institute of Arbitrators )

Lecture II

19 Nov 2026 (Thu)

17:15 -18:15

(5 min Q and A included)

Topic: IP in E-commerce

    • Domain names and dispute resolution
    • IP in online media
    • Protect your company against online risks and tactics to mitigate risks
    • Case studies

Speaker：Mr. Eugene Low
( Domain Name Panelist Hong Kong International Arbitration Centre (HKIAC) )

Lecture III

20 Nov 2026 (Fri)

09:45 -10:45

(5 min Q and A included)

Topic: Importance of Copyright and Designs in the Era of Artificial Intelligence (AI)

    • Importance of copyright and designs for creative industries
    • What copyright and designs protect and their validity
    • Protection of copyright and designs and enforcement for infringements
    • Legal issues surrounding copyright and designs

Speaker：Mr. Alan Chiu
( Committee Member of Advisory Committee, Licensing International Greater China )

Lecture IV

20 Nov 2026 (Fri)

11:00 -12:00

(5 min Q and A included)

Topic: Management and Exploitation of Trade Marks

    • Registrable marks and unregistrable marks
    • How trade marks protect your brand and how to manage trade marks
    • How to commercialise trade marks
    • Protection of trade marks, enforcement for trade marks infringements and remedies available

Speaker：Ms. Valerie Suen
( President of the Hong Kong Institute of Trade Mark Practitioners )

Lecture V

20 Nov 2026 (Fri)

14:00 -15:00

(5 min Q and A included)

Topic: How Patent Protects Your Invention

    • Understanding the functions of patents
    • How to manage your patent portfolio? What is a patent pool?
    • Protection of patents, enforcement for patent infringements and remedies available
    • Points to note on new patent system in Hong Kong 
      - Original grant patent system for standard patents
      - Short-term patent system

Speaker：Ms. Catherine Zheng
( Member of Intellectual Property Committee, The Law Society of Hong Kong )

Lecture VI

20 Nov 2026 (Fri)

15:15 -16:15

(5 min Q and A included)

Topic: Trade Secrets Protection and Legal Framework

  • What is a trade secret?
  • Why is trade secret protection necessary?
  • What are the requirements for trade secret protection?
  • What are the rights conferred by trade secrets?
  • Is it possible to sell and license trade secrets?
  • What are the remedies provided to the holder of secret information?

Speaker：Ms. Rosita Li
( Co-Chair of Film and Television Culture Industry Committee, eBRAM International Online Dispute Resolution Centre )

Lecture VII

20 Nov 2026 (Fri)

16:30 -17:30

(5 min Q and A included)

Topic: Basic Concepts of IP Trading

  • What is IP Trading?
  • IP as business application tools – assignment, licensing and franchising, research collaboration
  • Keys to maximise returns and minimise risks of IP transaction
    - Auditing IP assets
    - IP due diligence
    - Valuation of IP assets
  • Updates on tax incentives for IP Trading

Speaker：Ms. Anita Leung
( Council Member of Licensing Executives Society China (Hong Kong Sub-Chapter) )

Target Audience

Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises

Course Structure

1.5 Days

Venue

Knowledge Hub, Hall 1B-C, Hong Kong Convention and Exhibition Centre (HKCEC)

Course Format

Physical mode

Language

Cantonese (Simultaneous interpretation service in English will be provided)

Award

Participants will receive an electronic certificate awarded by the organiser upon completion of the entire course

Fee

Free for members of "IP Manager Scheme PLUS"; $100 for non-members

Registration

Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.

CPD

Applications for CPD accreditation for the training course will be submitted to The Law Society of Hong Kong, Hong Kong Mediation Centre, Association of Chartered Certified Accounts Hong Kong, and Chartered Institute of Marketing (Hong Kong). Details will be announced upon confirmation.

The organiser reserves the final rights to change the course details and arrangements.

Enquiry Hotline: (852) 28361906

Enquiry Email: ipmtp@vtc.edu.hk